Tight macro shot of a fountain pen resting on a physical leather-bound financial ledger, warm low-key directional light, dark oak desk, shallow depth of field, 35mm film.
Tight macro shot of a fountain pen resting on a physical leather-bound financial ledger, warm low-key directional light, dark oak desk, shallow depth of field, 35mm film.
Vet my Plan

Catch It Before™

Understand the financial case before you start or expand.

Before you commit, understand the profit potential, cash required and financial downside of your plan. CatchItBefore provides focused management consulting through fixed-price business financial analysis of a specific decision. Both packages include a written report and a review with Joe.

The Core Philosophy

Assumptions meet unvarnished reality.

A plan rests on assumptions about customers, prices, costs and timing. Financial analysis shows what those assumptions mean for profit, cash required and downside. It supports your decision; it does not guarantee demand, profit or complete business validation.

Why an Independent Perspective Matters

The decision is always yours.
Our job is to help ensure it's an informed one.
We are not invested in a particular answer.

An outside perspective helps you examine the assumptions behind a decision. Joe Goldman brings experience in technology, operations, global project management and management consulting to a focused financial question. You receive findings and conclusions without hiring an ongoing consultant.

Engagement Paths

Focused business decision analysis

Fixed-price analysis of a defined decision, with findings and conclusions. Begin with a fit discussion; agree scope and inputs before the analysis starts.

Path 1 — $995 Fixed

Path 2 - $1,995 total

Path 3 — Custom

Vet My Business™

Explore My Options™

Strategic Advisory

$995 - Financial analysis of one decision, including its downside. Understand the operating case, cash and funding needs, key assumptions and what happens if the plan underperforms. Receive findings and conclusions to support your decision.

$1,995 total - Updated analysis and comparison of alternatives where needed. See how changes to the plan affect profit potential, cash needs and downside, and compare the financial implications of the paths under consideration.

Business acquisitions and broader or more complex management consulting, separately scoped and priced. Discuss the decision and the work needed before agreeing an engagement.

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Protect your downside today.

Start with the decision you are considering and your timing. We discuss fit, scope and price before an engagement is agreed.